1. Mission Statement and Core Values
At World Times, our mission is to deliver accurate, high-quality, and independent journalism that helps our global audience understand complex issues. We believe that a well-informed public is essential for a thriving global society. Our work is guided by four core values:
Accuracy: We pursue the truth relentlessly. We verify facts rigorously and correct errors quickly and transparently.
Independence: We are free from political, commercial, or special-interest influence. Our editorial decisions are guided solely by public interest and news value.
Fairness: We represent diverse viewpoints fairly and accurately. We treat our subjects, sources, and readers with respect and empathy.
Transparency: We are open about our reporting processes, sources, and potential conflicts of interest. We own our mistakes and learn from them.
2. Standards of Accuracy and Verification
2.1 Fact-Checking and Verification
Primary Sources: Reporters must prioritize primary sources (documents, official records, first-hand interviews) over secondary accounts.
Multiple Verification: Key factual assertions, especially those involving controversy or allegations, require verification from at least two independent sources.
Visual Media: All photographs, videos, and user-generated content (UGC) must be authenticated by our digital verification team before publication. Altering images to misrepresent reality is strictly prohibited.
2.2 Corrections and Clarifications
Promptness: When an error is identified, it must be corrected swiftly across all digital platforms.
Transparency: Every corrected article must include a clear, dated note at the bottom explaining what was changed and why.
Substantive Errors: Major errors that fundamentally alter the meaning of a story require an editor’s note at the top of the piece.
3. Sourcing and Attributing Information
3.1 Naming Sources
Default to On-the-Record: Information should be attributed to named sources whenever possible. Named sources build trust with our audience.
Anonymous Sources: This is a last resort. Anonymous sources may only be used if:
1. The information is vital to the public interest.
2. It cannot be obtained any other way.
3. The source faces genuine risk of physical, legal, or professional retaliation.
Approval Process: The use of anonymous sources requires explicit approval from a Section Editor. The editor must be told the identity of the source.
3.2 Plagiarism and Attribution
Zero Tolerance Policy: Plagiarism in any form—including copying text, lifting unique reporting angles without credit, or recycling your own work without disclosure—is grounds for immediate termination.
Competitor Credit: If another outlet breaks a story first, World Times will explicitly credit them in our reporting (e.g., "As first reported by The New York Times...").
4. Conflict of Interest and Ethics
4.1 Financial and Political Independence
Investments: Editorial staff may not hold financial interests, stocks, or options in companies they regularly cover.
Gifts and Hospitality: Journalists must not accept free travel, accommodations, expensive gifts, or perks from sources or subjects of coverage. Items of nominal value (under $25) are permissible.
Political Activism: To maintain public trust in our neutrality, editorial staff may not run for public office, make financial donations to political campaigns, or publicly endorse candidates.
4.2 Sponsored Content and Advertising
Clear Separation: There must be a strict "wall" between the editorial department and the commercial/advertising teams. Commercial considerations never dictate editorial coverage.
Labeling: All paid, sponsored, or native advertising content must be clearly labeled as "Sponsored Content" or "Paid Advertisement" using distinct typography and borders.
5. Tone, Fairness, and Inclusivity
5.1 Objectivity and Tone
Analytical, Not Emotional: Our reporting should be dispassionate, analytical, and objective. Avoid loaded adjectives and sensationalized headlines.
Right of Reply: Anyone facing criticism or serious allegations in a World Times story must be given a fair and reasonable opportunity to respond before publication. We must state in the article that we reached out for comment.
5.2 Diversity and Language
Inclusive Language: Use language that is respectful and inclusive of race, gender, ethnicity, sexual orientation, religion, age, and disability. Refer to the World Times Style Guide for specific terminology.
Global Perspective: As a global news organization, avoid ethnocentric bias. Ensure coverage reflects the global nature of our readership.
6. Social Media and Digital Conduct
Public Persona: The social media accounts of World Times journalists are reflections of the brand. Editors and reporters must not express partisan political opinions or take biased stances on controversial issues they cover.
Breaking News: Do not break major news on personal social media accounts. All scoops must be published on World Times platforms first.
Engagement: Engage professionally with readers. Do not engage with trolls or participate in online flame wars.